While jute is very soft, it is still a durable area rug material, making it the ideal area rug option for most homes. In addition to the soft fibres, jute rugs are also very comfortable due to their thick bold weave, making for a cushiony feel underfoot
 
Pros: Because jute fibres come from the plant’s stalk, not its leaves, the material is wonderfully soft; it almost resembles wool. Cons: That softness means it’s also the less durable than other natural rugs, making it best for low- and medium-traffic areas.
Cleaning and care: Vacuum regularly, and blot spills quickly