Jute is a sustainable, durable, biodegradable, and flexible fibre derived from the jute plant that commonly grows in India and China. Jute rugs can be made with small or chunky braids, and the natural variations in the fibre’s colours add a depth and richness to décor.

Jute isn’t as durable as sisal, but is just as easy to care for, requiring just light vacuuming, brushing, sweeping, or beating (outside!). Jute rugs are typically reversible, meaning that they can be flipped for extra longevity. They’re great for high traffic areas and can stand up to rough and tumble play from kids, cats, and dogs.

Jute rugs can, however, be a fun chew toy for puppies (even my older dog was very excited about rubbing her face on my new rug). These rugs can also be a little tricky to clean if soiled significantly (I’ve learnt to roll up my rug when unpredictable dog guests are visiting!). Some people also find that jute fibres are too knobbly and rough to comfortably stand, sit, or lie on for any length of time, while others (myself included) consider this free foot massage a bonus of jute.